Desiree Perez works well with Jay-Z. She has managed to help him get a grip on all of the talent that comes through Roc Nation. Jay-Z is a rapper that turned into a great businessman, but he cannot possibly manage all of this talent on his own. That is why he brought in Desiree to help with contract negotiations for Roc Nation.She works well with Jay-Z because she has known him for more than 20 years, and they share a great amount of respect for one another. Perez knows the industry, and he knows that she can do her job when it comes to negotiating the contracts.
This is the biggest thing that keeps her gainfully employed by Shawn Carter.Desiree Perez realizes that she doesn’t have a lot of time to play around and second-guess her thoughts on certain contracts. She negotiates the big contracts for artists like Rihanna, and she also has a hand in contract negotiations for athletes like Kevin Durant.There’s a tremendous amount of talk about what Desiree Perez has been able to do with Live Nation when it comes to the streaming of concerts.
Desiree Perez realizes that she has her hand in a lot of different things, and she makes time to work on developing artist in all different areas.There are American and Latin artists. There are also athletes that are part of The Roc Nation team. The roster is growing with established talent with multi-million dollar contracts. Perez realizes that this comes down to a lot of contract negotiations, but she is up for the job. She loves to challenge and she loves to crunch numbers. This puts her in a great position to negotiate contracts and get great deals for new artists that may just be getting into show business.