It almost seems, these days, like every beauty product on the shelf contains shea butter. But how many of us know what it actually is? It’s in lotions, body creams, soaps, and even lip balms, but all we really hear about it is that it’s supposed to be helpful. In what way?

Shea butter comes from shea nuts, which grow in Africa and have been used for thousands of years as a natural resource used in both cosmetics and food preparation. These days it is used primarily externally, popular internationally for its moisturizing and healing effects. Shea butter has concentrated natural vitamins and necessary fats to keep skin nourished and healthy, and with extended use it can smooth and strengthen the skin.

But most beauty products on the shelves don’t contain more than 25% shea butter. In this respect, EuGenia Shea is different. This company’s products contain 95% shea and thus delivers more of the moisturizing, healing properties of the natural substance than other cosmetic shea products.

Run by Naa-Sakle Akuete and named after her mother, this company works not only to bring the highest quality of product to shoppers in the West, but it also employs over seven hundred women in northern Ghana, paying them wages above average to harvest the shea nuts.

With EuGenia Shea, shoppers can be sure to receive great quality shea butter in high concentrations, in various popular scents including grapefruit and lavender. In addition, the company has different strengths of shea butter, including for pregnancy and specific dermatological use, though the standard everyday-strength is most popular as a lovely gift for someone special in shoppers’ lives.

The truth about shea butter is simply that it’s as moisturizing and nourishing as everyone thought, but that for a concentration higher than 25% in cosmetic products, EuGenia Shea is the company to choose.